How To Make A Business Plan For A Restaurant

Many people dream of having their restaurant, especially after seeing the opportunity to benefit through the culinary business.

Unfortunately, when it just started, not all restaurant businesses could run smoothly and continue to grow. Sometimes we even hear of restaurants being forced to close after some time has passed.

Not infrequently, restaurant owners don’t have a good plan when they have to deal with problems and unexpected costs that can arise at any time.

One way to overcome and prevent this is to have a mature business plan.

By making a business plan, many things are related to the business that can be clearly understood.

These things may not be thought of at first if they are immediately carried out without careful planning.

Also, business planning is also beneficial for culinary business people, especially if you want to get help from banks and investors.

It is easier for culinary business owners to explain the restaurant business, current position, and future targets and objectives with mature business planning.

It is because the banks and investors will usually provide capital support to businesses that have clear origins and projections of their plans.

The restaurant business plan is an essential element that is important to be considered by every new restaurant entrepreneur before opening his business.

Having a business plan will help every newcomer to the food/restaurant industry.

Make A Business Plan For A Restaurant

Why Do You Have To Make A Restaurant Business Plan?

The restaurant business plan allows you to study every aspect of business management in more detail. You can also observe the atmosphere of the local competition so you can adjust your marketing strategy to win market share in your area.

Moreover, it’s not impossible for you to encounter new problems that have never been thought of before. For example building permits, supervision of health agencies, and taxation.

By designing the restaurant business plan as well as possible, you will be able to predict and overcome all issues that may arise in the middle of the road, even before your restaurant is officially opened.

How Do You Create A Good Restaurant Business Plan?

The following is step by step to design a restaurant business plan.

1. Introducing your business

You can liken your plan business as a book. So that people want to read your “book,” you need to give an overview of what the book contains.

Let’s say you are writing a synopsis or introduction. Make it as attractive as possible so that the reader still focuses all of his attention on completing your “story.”

You want to give readers (potential investors) the basics of your business ideas. What is the style of your new restaurant, what’s the name, where is the location, who is the target market?

Explain why you feel you can manage this restaurant. Do you have previous cooking experience in a restaurant?

If not, do you have experience in the restaurant business? If the answer is no, then you need to sell the idea to “readers” that even though you have minimal experience, you are still the right person to lead this restaurant business.

2. Company description

Company description has the same idea with business analysis. When writing a company description, remember that you have to tell the exact location of your restaurant, its official business name, and the details of your type of restaurant.

This section is the time for you to open a full veil as possible about who your local competitors are, the population base in the area, and all the other information that you have gathered during your research.

3. Marketing strategy

There are three parts that you need to pay attention to when designing a marketing strategy for your business plan.

•    Industry

Who is your target? Is your restaurant more intended for office workers who need everything fast food, or do you target families with children where the choice of food menu must also be varied?

Explain as much detail as possible about the fundamental problems of your customers and why they will keep returning and returning to your restaurant, not the neighboring competitor.

•    Competition

Who is your rival? Today, opening a new restaurant is as easy as turning your palm. Many new restaurant entrepreneurs consider everyone will prefer their new restaurant rather than the old one.

Don’t underestimate old restaurants. They already have a loyal customer group, and attracting loyal customers to move to another heart is not always easy.

Find out as much as you can about your competition, including their menu, opening hours and prices. Then explain in one or two paragraphs how you will compete with established businesses.

•    Marketing

What method will you use to promote your restaurant? How will you target your core audience? Maybe you will offer free dinner or a free lunch delivery to a neighboring office.

What will distinguish you from your competition? Give details about how you plan to advertise (newspapers, TV ads, social media, and so on …)

4. Operations (products and services)

It is where you tell investors about your opening hours and service duration, and how many employees you will employ.

Besides, explain what the benefits of your business are to customers. For example, the location is convenient and strategic in the middle of the city center, or close to the toll exit gate.

It is also the right place to mention your close relationships with local restaurant vendors, such as food supply companies or local farms that will provide a competitive edge.

5. Management and ownership

Who will be the foreman in your restaurant? Will you also become a manager, accountant, chef or bartender?

If so, how will you do all this work? Many new restaurant owners prefer to hire a field manager or kitchen manager (but usually not both).

Explain who will do what, including potential employees whom you feel will have a significant impact on your new restaurant.

With a mature restaurant business plan, you can prove to the bank that you are not playing games to start and manage your business.

Restaurant Financial Management

Of all the points that have been written, of course, now you can begin to estimate how much funding is needed to realize the plans that have been made.

Then do not also forget before writing down even how much budget you have. Later it can be seen whether the current budget is sufficient, lacking, or excessive.

If it’s lacking, then there are some things to do. For example, are there costs that can be reduced? Are there costs that can be made more efficiently? Do you need to review the plans that have been made? Until, is there anything that can be done to increase the budget?


Those are some important things that can be considered and considered in planning a restaurant business.

Also read : Easy Business Ideas For Stay at Home

Of course, proper planning will give good results. Do not hesitate to re-arrange the plan and repeat it from the first step, if it feels that the plan is not appropriate for the dream business restaurant.

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