Many people dream of having their restaurant, especially after seeing
the opportunity to benefit through the culinary business.
Unfortunately, when it just started, not all restaurant businesses
could run smoothly and continue to grow. Sometimes we even hear of restaurants
being forced to close after some time has passed.
Not infrequently, restaurant owners don’t have a good plan when they
have to deal with problems and unexpected costs that can arise at any time.
One way to overcome and prevent this is to have a mature business plan.
By making a business plan, many things are related to the business that
can be clearly understood.
These things may not be thought of at first if they are immediately
carried out without careful planning.
Also, business planning is also beneficial for culinary business
people, especially if you want to get help from banks and investors.
It is easier for culinary business owners to explain the restaurant
business, current position, and future targets and objectives with mature
It is because the banks and investors will usually provide capital
support to businesses that have clear origins and projections of their plans.
The restaurant business plan is an essential element that is important
to be considered by every new restaurant entrepreneur before opening his
Having a business plan will help every newcomer to the food/restaurant industry.
Why Do You Have To Make A
Restaurant Business Plan?
The restaurant business plan allows you to study every aspect of
business management in more detail. You can also observe the atmosphere of the
local competition so you can adjust your marketing strategy to win market share
in your area.
Moreover, it’s not impossible for you to encounter new problems that
have never been thought of before. For example building permits, supervision of
health agencies, and taxation.
By designing the restaurant business plan as well as possible, you will
be able to predict and overcome all issues that may arise in the middle of the
road, even before your restaurant is officially opened.
How Do You Create A Good Restaurant
The following is step by step to design a restaurant business plan.
1. Introducing your business
You can liken your plan business as a book. So that people want to read
your “book,” you need to give an overview of what the book contains.
Let’s say you are writing a synopsis or introduction. Make it as
attractive as possible so that the reader still focuses all of his attention on
completing your “story.”
You want to give readers (potential investors) the basics of your
business ideas. What is the style of your new restaurant, what’s the name,
where is the location, who is the target market?
Explain why you feel you can manage this restaurant. Do you have
previous cooking experience in a restaurant?
If not, do you have experience in the restaurant business? If the
answer is no, then you need to sell the idea to “readers” that even
though you have minimal experience, you are still the right person to lead this
2. Company description
Company description has the same idea with business analysis. When
writing a company description, remember that you have to tell the exact location
of your restaurant, its official business name, and the details of your type of
This section is the time for you to open a full veil as possible about
who your local competitors are, the population base in the area, and all the
other information that you have gathered during your research.
3. Marketing strategy
There are three parts that you need to pay attention to when designing
a marketing strategy for your business plan.
Who is your target? Is your restaurant more intended for office workers
who need everything fast food, or do you target families with children where
the choice of food menu must also be varied?
Explain as much detail as possible about the fundamental problems of
your customers and why they will keep returning and returning to your
restaurant, not the neighboring competitor.
Who is your rival? Today, opening a new restaurant is as easy as
turning your palm. Many new restaurant entrepreneurs consider everyone will
prefer their new restaurant rather than the old one.
Don’t underestimate old restaurants. They already have a loyal customer
group, and attracting loyal customers to move to another heart is not always
Find out as much as you can about your competition, including their
menu, opening hours and prices. Then explain in one or two paragraphs how you
will compete with established businesses.
What method will you use to promote your restaurant? How will you
target your core audience? Maybe you will offer free dinner or a free lunch
delivery to a neighboring office.
What will distinguish you from your competition? Give details about how
you plan to advertise (newspapers, TV ads, social media, and so on …)
4. Operations (products and
It is where you tell investors about your opening hours and service
duration, and how many employees you will employ.
Besides, explain what the benefits of your business are to customers.
For example, the location is convenient and strategic in the middle of the city
center, or close to the toll exit gate.
It is also the right place to mention your close relationships with
local restaurant vendors, such as food supply companies or local farms that
will provide a competitive edge.
5. Management and ownership
Who will be the foreman in your restaurant? Will you also become a
manager, accountant, chef or bartender?
If so, how will you do all this work? Many new restaurant owners prefer
to hire a field manager or kitchen manager (but usually not both).
Explain who will do what, including potential employees whom you feel
will have a significant impact on your new restaurant.
With a mature restaurant business plan, you can prove to the bank that you are not playing games to start and manage your business.
Restaurant Financial Management
Of all the points that have been written, of course, now you can begin
to estimate how much funding is needed to realize the plans that have been
Then do not also forget before writing down even how much budget you
have. Later it can be seen whether the current budget is sufficient, lacking,
If it’s lacking, then there are some things to do. For example, are
there costs that can be reduced? Are there costs that can be made more
efficiently? Do you need to review the plans that have been made? Until, is
there anything that can be done to increase the budget?
Those are some important things that can be considered and considered in planning a restaurant business.
Of course, proper planning will give good results. Do not hesitate to
re-arrange the plan and repeat it from the first step, if it feels that the
plan is not appropriate for the dream business restaurant.