How to Become A Successful Youtuber

How do you become a successful YouTuber starting from zero (zero subs)?

Amid the intense competition, more and more new YouTubers are emerging, but unfortunately, not all youtuber can succeed and make YouTube a career.

It should be noted that there are two types of youtube channels, namely:

1.    Channels that already have a name or many subscribers, usually because they have a relationship with other famous artists/influencers/ youtuber, have good connections or paid promotion.

2.    Channels built from zero, without capital, and the slightest contact.

If you are the second type and just starting your career in the YouTube world (0 subscribers) then this article is perfect for you.

In this discussion, we will study how the new YouTube channel (0 subs) can crawl up into a successful YouTuber.

Ok, without needing much to do, let’s learn.

How to Become A Successful Youtuber

Here are seven tips for making your new channel to be successful in the cruel YouTube world:

1. The video is content, and every content requires an audience

No matter how good the video you make is still useless if no one is watching, then how can you get the audience if your subscriber channel is always zero (0)?

The first thing you have to do is determine who your audience is. People watch YouTube for various reasons, but basically, there are two goals they are looking for:

1.    Entertainment = seeking entertainment, pleasure, and inspiration

2.    Education = looking for something to learn, facts/news, and science

Of course, you can build a channel that does both at the same time (entertain + educate), but it is far better for you to focus on one goal beforehand between you wanting content that is entertaining or educational.

After all, something entertaining can bring the value of education, and vice versa something that educates can be delivered funnily.

This way you will better understand who your target audience is and what they want. Interestingly, YouTube’s marketing world is not much different from marketing a blog. Let’s say that your videos on a YouTube channel are the same as articles on a blog.

Moreover, you are determining a niche on a blog, apply the same thing to your YouTube channel.

2. Build your subscriber channel naturally

The YouTube system itself is like a mixture of search engines and social media. We assume:

1.    YouTube search column as a search engine/google

2.    Subscribers as friends/followers of social media

The first thing you have to focus on is building an audience/subscriber, because this subscriber can make you grow every day. How do you get subscribers quickly?

Here are some of the fastest ways to bring subscribers:

– Make good quality of videos

Maybe you are also fed up with hearing cliches like “quality, quality, and bla.bla.bla.” However, all system algorithms both search engines / social media prioritize “engagement,” now is the era of engagement, and those who make interesting content and engaging who will win.

– Make something relevant to the audience

As said in point no. 1, if you understand who your audience is, then make something “they are looking for,” “they need,” and indeed “they want to watch.”

At the beginning of each video view is very valuable; every second they spend on your videos is an asset. Make explicit videos especially in the first 5-15 seconds, in that short time, make sure the audience understands what they are going to watch.

Remember you are not a famous YouTuber with hundreds of thousands of subscribers, you are not the son of the president/artist, you cannot do things arbitrarily / randomly and get viewers just like that.

– Optimize the titles and thumbnail images as best you can

Some new youtuber consider trivial things like this even though the effect is very influential. For those who don’t have an audience at all, the titles and thumbnails are the only way your video can get a chance to be seen.

Before people watch your video, they only see a title and image on your video; if they don’t click on the link/video, you will never get a chance to be watched by anyone.

Give time to optimize the thumbnail titles and images of your videos, almost 90% of the videos are clicked because of the title and thumbnail but remember never to make titles/images that are misleading and irrelevant. Early reputation is everything; don’t destroy it just for a click.

3. Start from your social circle and don’t use the black-hat technique

The best way to get an audience (especially when you first start) is to distribute your content to your closest friends or social circles whether it’s on social media such as Facebook / Twitter / Instagram / Line / so on.

Do not occasionally spam social media/forums because YouTube hates spam (especially from social media); there is a high probability that your account will be banned if it violates this provision.

Let the audience come naturally (white-hat) even though it will take a long time, but that’s the way it is.

Almost all successful YouTuber need at least one year until they start to get traffic/audience and subscribers little by little. Consistency grows slowly much better than the instantaneous burst of traffic lost quickly.

Collaboration with your friends or other youtuber

If it’s possible to do collab/collaboration with other youtuber, it’s okay even though they don’t have many subscribers or even zero subs. The primary purpose of the partnership is mutualism in content.

It will undoubtedly be much faster if you can collaborate with more famous YouTuber, but in essence, a collaboration aims to enrich content/video which indirectly also has the potential to bring new subscribers.

Reply to comments on your video and also provide comments on other YouTube videos.

It is a straightforward thing, super successful YouTuber initially did this. They reply to every comment in the video, and they also leave comments on other people’s youtube videos (but don’t spam). This way you can build positive interactions with the audience and other youtuber.

4. Optimize the appearance and description of your YouTube channel

If you pay attention to all the points above, it turns out that marketing a YouTube channel is the same as selling a blog.

•    Determining content/videos is the same as deciding niche blogs.

•    Making quality videos is like making quality articles.

•    Collaboration with other YouTubers is the same as guest posts.

•    Comment on other youtube channels just like blog walking.

If you create a new blog, then the first time you optimize is, of course, the blog itself (on-page), what is surprising is that there are many new YouTubers out there who do not maximize their channels, even though they are very simple and this can be very important.

•    Make a short description in the “about” section about what channel content you created and the brief intro that needs to be delivered.

•    Connect your YouTube channel with the social media channels/websites that you have including email contacts if necessary.

•    Install compelling images on your home/feature channel section and if necessary make a trailer (not necessarily) so that the audience is more interested in subscribing to your channel.

•    If you already have many videos, then categorize the videos in the playlists section so that the user will also be more accessible to watch the list of videos that you have made.

•    No less important is the optimization of each video in the title, description, and tags section (just like SEO), make it as natural and relevant as possible, never do keyword stuffing or excessive keyword spam (spam = suicide).

5. Understand the YouTube algorithm well and play according to the rules

As said earlier, now is the era of engagement, whether you play on search engines (SEO), social media, including YouTube, those who win are those whose content is far more engaging/interesting than others.

Because it’s a misleading title, misleading thumbnails, keyword spam and clicks don’t have a significant effect, and it can even tend to be banned by an account.

Remember YouTube is a business, they want users to spend a lot of their time on platforms, so they diligently promote channels (recommended videos/channels) that can make viewers spend much time watching on the channel.

Here are some of the essential factors in engagement with a YouTube channel:

•    The most critical and fixed factor number 1 is the number of time visits (watch time), so far (2016) YouTube still prioritizes the number of visits times as an indicator of the quality of a video/channel. Those who have a large number of visits will get a better ranking/position on search results and will also get free promotion / free promotions in the home / recommended channel section.

•    Many views on a video. The more, the better, remember that views are not calculated based on clicks, but after the user has watched at least 30 seconds or half the duration of the video in question. If the first 10 seconds the user leaves your video, then that doesn’t count as a view. More views will usually get a better ranking on search (with a note that the number of visits is also good).

•    The ratio of likes and dislike. Although it doesn’t have much effect, comparison of likes and dislike also affects engagement and is a consideration for YouTube in determining the ranking in search results.

•    Subscriber and social share. Channels/videos that have managed to get many subscribers and social shares can be a positive signal for engagement.

•    Comment. Maybe comments are the least influential factor because usually, comments are spam/promotion, trolls, or a mixture of positive and negative comments.

All of the engagement factors above determine how far your ranking/ranking is in the search results of a keyword (keyword) because it is the best thing you can do to optimize all engagement above is to create high-quality content.

Content with a little clickbait title/ego bait is also not so problematic as long as it does not misleading and is worth it, meaning that the user who clicks on the video still gets relevant content and spends considerable time at least 60-70% of the total video duration (watch time).

In the end, content is king, “video content” remains the most critical element.

6. Quality views & quantity of views

The amount of time watches youtube time you don’t need millions of views to get good rankings, sometimes with 1,000-2,000 views as long as quality (users watch> 50% duration of content) videos you can get 1-3 rankings on keyword search results. Therefore Your first 1,000 subscribers are your best investors.

Without them (1,000 first subscribers) chances are that your channel will not go anywhere after you get thousands of subscribers, you can even focus more on video quality because this subscriber will automatically help promote your videos.

When you first start (0 subs), you can try various ways to get these views/subscribers, but some ideas that I think are practical and pure (white-hat) are:

•    Collaborate with other fellow Youtuber or influencers.

•    If you have a blog, there is nothing wrong with sticking your video to a post (embed) because even though YouTube videos are watched on a blog, it also counts as views. With it, you can expand the reach of your video promotion in the search engine (Google).

•    Make content potentially viral (something other people want to share).

•    Make the call-to-action button at the end of the video such as “subscribe” or “watch the previous video.” You can also put a link in the video description section to ask the user to do the “action” they want.

At the beginning of your YouTube career, every view and subscriber is fundamental, don’t waste every user who comes, create quality content continuously, your channel will be very risky and difficult to develop if you only upload videos once a month, even though the quality is higher than quantity, the fact is that people will quickly forget the channel that is not updated frequently.

Usually make content 1-2x a week, still prioritize quality but don’t also ignore quantity at all. The more you make, the more people will find you.

7. Receive feedback from your audience

Pay attention to enter the user and user. Some people will comment on your video, some will be trolling (please ignore), some will be negative, and some will build.

Accept all this feedback to improve your next content, whether it’s positive or negative, having someone who criticizes or corrects your work is still far better than no one at all. That’s a sign that they still care about your jobs.

Also, more importantly, don’t be afraid to ask your fans/subscribers.

There is no harm in asking for input, or asking what they want, invite your subscribers to be involved, interact so that they are also increasingly interested in your content, in the end, all creators and works created aim to entertain consumers (users).

As a YouTuber, you must commit to providing the content needed by your subscribers, whether it’s entertainment, art, education, and so on. Stick with your subscriber because they can succeed.

That’s how you can build a successful YouTube channel, in practice it might not be as smooth as the theory above, so the most crucial thing is to pay attention to your YouTube Analytics data, pay attention to which videos give better results, analyze which traffic sources the most productive, and what your audience demographics are like.

The best way to maximize your YouTube potential is of course by trying as many white-hat methods as you know, paying attention to the analytic results, and focusing on the ones that give the best results.

Also read : Low cost Business Ideas For Students

Now take action, do it and apply what you have learned in real terms.

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