How do you become a successful YouTuber starting from zero (zero subs)?
Amid the intense competition, more and more new YouTubers are emerging,
but unfortunately, not all youtuber can succeed and make YouTube a career.
It should be noted that there are two types of youtube channels,
1. Channels that already have
a name or many subscribers, usually because they have a relationship with other
famous artists/influencers/ youtuber, have good connections or paid promotion.
2. Channels built from zero,
without capital, and the slightest contact.
If you are the second type and just starting your career in the YouTube
world (0 subscribers) then this article is perfect for you.
In this discussion, we will study how the new YouTube channel (0 subs)
can crawl up into a successful YouTuber.
Ok, without needing much to do, let’s learn.
Here are seven tips for making your new channel to be successful in the
cruel YouTube world:
1. The video is content, and every
content requires an audience
No matter how good the video you make is still useless if no one is
watching, then how can you get the audience if your subscriber channel is
always zero (0)?
The first thing you have to do is determine who your audience is.
People watch YouTube for various reasons, but basically, there are two goals
they are looking for:
1. Entertainment = seeking
entertainment, pleasure, and inspiration
2. Education = looking for
something to learn, facts/news, and science
Of course, you can build a channel that does both at the same time
(entertain + educate), but it is far better for you to focus on one goal
beforehand between you wanting content that is entertaining or educational.
After all, something entertaining can bring the value of education, and
vice versa something that educates can be delivered funnily.
This way you will better understand who your target audience is and
what they want. Interestingly, YouTube’s marketing world is not much different
from marketing a blog. Let’s say that your videos on a YouTube channel are the
same as articles on a blog.
Moreover, you are determining a niche on a blog, apply the same thing
to your YouTube channel.
2. Build your subscriber channel naturally
The YouTube system itself is like a mixture of search engines and
social media. We assume:
1. YouTube search column as a
2. Subscribers as
friends/followers of social media
The first thing you have to focus on is building an
audience/subscriber, because this subscriber can make you grow every day. How
do you get subscribers quickly?
Here are some of the fastest ways to bring subscribers:
– Make good quality of videos
Maybe you are also fed up with hearing cliches like “quality,
quality, and bla.bla.bla.” However, all system algorithms both search
engines / social media prioritize “engagement,” now is the era of
engagement, and those who make interesting content and engaging who will win.
– Make something relevant to the
As said in point no. 1, if you understand who your audience is, then
make something “they are looking for,” “they need,” and
indeed “they want to watch.”
At the beginning of each video view is very valuable; every second they
spend on your videos is an asset. Make explicit videos especially in the first
5-15 seconds, in that short time, make sure the audience understands what they
are going to watch.
Remember you are not a famous YouTuber with hundreds of thousands of
subscribers, you are not the son of the president/artist, you cannot do things
arbitrarily / randomly and get viewers just like that.
– Optimize the titles and thumbnail images as best you can
Some new youtuber consider trivial things like this even though the
effect is very influential. For those who don’t have an audience at all, the
titles and thumbnails are the only way your video can get a chance to be seen.
Before people watch your video, they only see a title and image on your
video; if they don’t click on the link/video, you will never get a chance to be
watched by anyone.
Give time to optimize the thumbnail titles and images of your videos,
almost 90% of the videos are clicked because of the title and thumbnail but
remember never to make titles/images that are misleading and irrelevant. Early
reputation is everything; don’t destroy it just for a click.
3. Start from your social circle and don’t use the black-hat technique
The best way to get an audience (especially when you first start) is to
distribute your content to your closest friends or social circles whether it’s
on social media such as Facebook / Twitter / Instagram / Line / so on.
Do not occasionally spam social media/forums because YouTube hates spam
(especially from social media); there is a high probability that your account
will be banned if it violates this provision.
Let the audience come naturally (white-hat) even though it will take a
long time, but that’s the way it is.
Almost all successful YouTuber need at least one year until they start
to get traffic/audience and subscribers little by little. Consistency grows
slowly much better than the instantaneous burst of traffic lost quickly.
Collaboration with your friends or other youtuber
If it’s possible to do collab/collaboration with other youtuber, it’s
okay even though they don’t have many subscribers or even zero subs. The
primary purpose of the partnership is mutualism in content.
It will undoubtedly be much faster if you can collaborate with more
famous YouTuber, but in essence, a collaboration aims to enrich content/video which
indirectly also has the potential to bring new subscribers.
Reply to comments on your video and also provide comments on other
It is a straightforward thing, super successful YouTuber initially did
this. They reply to every comment in the video, and they also leave comments on
other people’s youtube videos (but don’t spam). This way you can build positive
interactions with the audience and other youtuber.
4. Optimize the appearance and description of your YouTube channel
If you pay attention to all the points above, it turns out that
marketing a YouTube channel is the same as selling a blog.
• Determining content/videos
is the same as deciding niche blogs.
• Making quality videos is
like making quality articles.
• Collaboration with other
YouTubers is the same as guest posts.
• Comment on other youtube
channels just like blog walking.
If you create a new blog, then the first time you optimize is, of
course, the blog itself (on-page), what is surprising is that there are many
new YouTubers out there who do not maximize their channels, even though they
are very simple and this can be very important.
• Make a short description in
the “about” section about what channel content you created and the
brief intro that needs to be delivered.
• Connect your YouTube channel
with the social media channels/websites that you have including email contacts
• Install compelling images on
your home/feature channel section and if necessary make a trailer (not necessarily)
so that the audience is more interested in subscribing to your channel.
• If you already have many
videos, then categorize the videos in the playlists section so that the user
will also be more accessible to watch the list of videos that you have made.
• No less important is the
optimization of each video in the title, description, and tags section (just
like SEO), make it as natural and relevant as possible, never do keyword
stuffing or excessive keyword spam (spam = suicide).
5. Understand the YouTube algorithm well and play according to the rules
As said earlier, now is the era of engagement, whether you play on
search engines (SEO), social media, including YouTube, those who win are those
whose content is far more engaging/interesting than others.
Because it’s a misleading title, misleading thumbnails, keyword spam
and clicks don’t have a significant effect, and it can even tend to be banned
by an account.
Remember YouTube is a business, they want users to spend a lot of their
time on platforms, so they diligently promote channels (recommended
videos/channels) that can make viewers spend much time watching on the channel.
Here are some of the essential factors in engagement with a YouTube
• The most critical and fixed
factor number 1 is the number of time visits (watch time), so far (2016)
YouTube still prioritizes the number of visits times as an indicator of the
quality of a video/channel. Those who have a large number of visits will get a
better ranking/position on search results and will also get free promotion /
free promotions in the home / recommended channel section.
• Many views on a video. The
more, the better, remember that views are not calculated based on clicks, but
after the user has watched at least 30 seconds or half the duration of the
video in question. If the first 10 seconds the user leaves your video, then
that doesn’t count as a view. More views will usually get a better ranking on
search (with a note that the number of visits is also good).
• The ratio of likes and
dislike. Although it doesn’t have much effect, comparison of likes and dislike
also affects engagement and is a consideration for YouTube in determining the
ranking in search results.
• Subscriber and social share.
Channels/videos that have managed to get many subscribers and social shares can
be a positive signal for engagement.
• Comment. Maybe comments are
the least influential factor because usually, comments are spam/promotion,
trolls, or a mixture of positive and negative comments.
All of the engagement factors above determine how far your
ranking/ranking is in the search results of a keyword (keyword) because it is
the best thing you can do to optimize all engagement above is to create
Content with a little clickbait title/ego bait is also not so
problematic as long as it does not misleading and is worth it, meaning that the
user who clicks on the video still gets relevant content and spends
considerable time at least 60-70% of the total video duration (watch time).
In the end, content is king, “video content” remains the most
6. Quality views & quantity of views
The amount of time watches youtube time you don’t need millions of
views to get good rankings, sometimes with 1,000-2,000 views as long as quality
(users watch> 50% duration of content) videos you can get 1-3 rankings on
keyword search results. Therefore Your first 1,000 subscribers are your best
Without them (1,000 first subscribers) chances are that your channel will
not go anywhere after you get thousands of subscribers, you can even focus more
on video quality because this subscriber will automatically help promote your
When you first start (0 subs), you can try various ways to get these
views/subscribers, but some ideas that I think are practical and pure
• Collaborate with other
fellow Youtuber or influencers.
• If you have a blog, there is
nothing wrong with sticking your video to a post (embed) because even though
YouTube videos are watched on a blog, it also counts as views. With it, you can
expand the reach of your video promotion in the search engine (Google).
• Make content potentially
viral (something other people want to share).
• Make the call-to-action
button at the end of the video such as “subscribe” or “watch the
previous video.” You can also put a link in the video description section
to ask the user to do the “action” they want.
At the beginning of your YouTube career, every view and subscriber is
fundamental, don’t waste every user who comes, create quality content
continuously, your channel will be very risky and difficult to develop if you
only upload videos once a month, even though the quality is higher than
quantity, the fact is that people will quickly forget the channel that is not
Usually make content 1-2x a week, still prioritize quality but don’t
also ignore quantity at all. The more you make, the more people will find you.
7. Receive feedback from your audience
Pay attention to enter the user and user. Some people will comment on
your video, some will be trolling (please ignore), some will be negative, and
some will build.
Accept all this feedback to improve your next content, whether it’s
positive or negative, having someone who criticizes or corrects your work is
still far better than no one at all. That’s a sign that they still care about
Also, more importantly, don’t be afraid to ask your fans/subscribers.
There is no harm in asking for input, or asking what they want, invite
your subscribers to be involved, interact so that they are also increasingly
interested in your content, in the end, all creators and works created aim to
entertain consumers (users).
As a YouTuber, you must commit to providing the content needed by your
subscribers, whether it’s entertainment, art, education, and so on. Stick with
your subscriber because they can succeed.
That’s how you can build a successful YouTube channel, in practice it
might not be as smooth as the theory above, so the most crucial thing is to pay
attention to your YouTube Analytics data, pay attention to which videos give
better results, analyze which traffic sources the most productive, and what
your audience demographics are like.
The best way to maximize your YouTube potential is of course by trying as many white-hat methods as you know, paying attention to the analytic results, and focusing on the ones that give the best results.